CUPRA Ateca launching in Ireland in December 2018
The CUPRA brand, created from SEAT’s award-winning motorsport division, is the ultimate expression of uniqueness, sophistication and performance, born from passion and designed to captivate car enthusiasts around the world, creating vehicles that aren’t founded in nostalgia but rooted in the present.
The most experienced, engaged and obsessed around the motorsport division went back into the garage to build a new dimension into the company and offer a new perspective about competences, capabilities and potential of the organisation.
CUPRA will create a brighter range of products focusing on SEAT models.
They will leverage Volkswagen Group’s powerful technological toolkit and access the huge array of possibilities it gives them, but they will also be open to cooperate with people and companies which speak the same language and share the same understanding on how to create experiences: merchandising, accessories, events and, of course, motorsport. Niall Phillips, Brand Director at SEAT Ireland commented,
“The launch of the CUPRA brand and indeed the all new CUPRA Ateca represents a significant opportunity for us to target a new market of car lovers and show them exactly what we have to offer. There is real ambition behind the CUPRA brand and this is very much adding to the sense of excitement associated with the brand.”
The all new CUPRA will be ready for delivery in January 2019 and pricing will be confirmed by December 2018.