Padraig McGreevy, Matt O'Brien and John O'Brien. Photo: Michelle Ghee.
It’s one of Longford town’s most venerated and longest established drapery stores.
’Brien Fashions has remained a key cornerstone of the local retail trade for the past four decades, providing a first class service with some of the industry’s leading brand names to its customers throughout that time.
This Saturday the Ballymahon Street store will mark its Ruby anniversary by hosting a customer celebration day by way of demonstrating its gratitude to all those who have and continue to support its enduring presence along Longford town’s main thoroughfare.
At the forefront of its success throughout has been the business’ chief protagonist Matt O’Brien.
His son, John and long time staff member Padraig McGreevy have been key catalysts in ensuring the store’s ongoing development and ability to maintain a strong foothold in the midlands’ men’s fashion scene.
“Obviously the longevity side of things helps,” mused John, as he looked ahead to this Saturday.
“In that time, we would have built up a loyal customer base who have remained with us over the years.”
Loyalty is one thing, but in the cut-throat world of retail a business must offer something out of the ordinary, or what’s known as a unique selling point.
That’s what sets Matt O’Brien Fashions apart.
With a whole host of leading brand names epitomised by the likes of Tommy Hilfiger, GANT, Tommy Bowe's XV Kings collection and Levi's allied to a friendly, unparallelled customer service it’s not hard to see why Matt O’Brien’s has stood the test of time.
As with any leading men's fashion chain, the ability to evolve and adapt to an ever more demading consumer world has seen Matt O'Brien Fashions consistently revamp and update its brand line-up with the latest and most recent additions being Farah Jeans, G-Star and Happy Socks.
And that’s before you even consider the store’s exclusive collection of high end suits featuring Remus Uomo, Herbie Frogg, Magee, it’s elite shoes section and comprehensive offering of male accessory items. The list is as unlimited as it is unrivalled.
This Saturday, the store is slashing everything by 10 per cent with the added incentive for those who make a purchase on the day being added into a draw with the top prize being a €200 gift voucher along with a range of other promotional goodies.
So, make a visit to Matt O’Brien’s a priority this coming Saturday and see for yourself just what sets this reputable men’s fashion store apart from the rest.