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06 Sept 2025

Look after your hearing health and wellbeing with Midland Hearing Care

Research has indicated that people with untreated hearing loss have an increased risk of trips, falls and balance difficulties as they age

Look after your hearing health and wellbeing with Midland Hearing Care

Midland Hearing Care specialises in diagnostic hearing assessments and hearing aid rehabilitation.

Think about all the good conversations you’ve had lately. Maybe you’ve had a good vent to a friend, talked through a challenge with a colleague, or listened to a loved one who was struggling with something. 

Conversations are an important part of life. They help us grow and support each other. They lift our spirits and keep us connected. But when you struggle with your hearing, the effort it takes to keep up can be exhausting, especially in challenging environments like a busy office or restaurant. 

Difficulty communicating when there’s background noise is one of the most common complaints we get at Midland Hearing Care. It’s why there’s been so much investment in technology designed to prioritise speech understanding, especially in those difficult day-to-day situations. 

Over time hearing loss affects how our brain processes sound. Our ears are the ‘doorway’ to the brain.  With an underlying hearing loss, the brain’s ability to ‘filter out’ and allocate meaning to incoming  environmental sounds and speech input is lowered.

Therefore, additional cognitive resources are  required to process speech. Hearing loss is one of the modifiable risk factors to prevent dementia.  Research has indicated that people with untreated hearing loss have an increased risk of trips, falls and balance difficulties as they age.  

Starkey is an international hearing aid brand known for manufacturing a range of rechargeable hearing  aid models such as behind the ear, receiver in the ear or custom in the ear hearing aids. It also offers  a waterproof option to withstand sweat, dirt, dust or drops of water.

This technology tries to work like a healthy natural brain for optimal hearing in every situation. How does it do this you may ask? Here’s how! 

Starkey Genesis AI uses some of the most sophisticated artificial intelligence technology to replicate the  processing of sound enabling hearing aids to adapt to various listening situations and mimic how a  “healthy ear and brain” would process those sounds.

It “fills in the gaps” caused by hearing loss,  making speech clearer and more natural. Essentially, it helps your brain understand sounds better, even if your ears are struggling. Some of the benefits include improved speech understanding,  reduced listening effort and better sound perception in background noise. 

Starkey Genesis AI technology can link to the “My Starkey app” on a smartphone in order to track your  steps, receive personal insights into your activities and noise levels and stay safe with fall detection  alerts.

Starkey’s Fall Alert feature is a remarkable addition to their hearing aids. The hearing aid wearer  can choose up to three contacts to be notified if they fall. If the wearer falls, the hearing aid’s auto  alert feature kicks in, and it automatically sends an alert to the selected contacts.

The alert includes  the GPS location of the wearer. This Innovative feature enhances safety and peace of mind for hearing  aid wearers and their loved ones. 

Midland Hearing Care specialises in diagnostic hearing assessments and hearing aid rehabilitation.  Should you like more information on Starkey hearing aid technology or if you would like to trial hearing  aid technology products offered at Midland Hearing Care, please contact us for our expertise. 

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Please get in touch: 

Find us on Facebook and Google my Business.  

Websitemidlandhearingcare.com

Email: info@midlandhearingcare.com

Landline: 043 336 8029 

Clinic hours, by appointment only: Monday to Friday 9am – 5pm.

Please note that our clinic is closed for  lunch 1pm-2pm daily.

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