Aldi unveils its new revamped Longford Town ‘Project Fresh’ store
Aldi’s Longford town ‘Project Fresh’ store has reopened its doors to customers following an extensive renovation project which has seen the store completely refurbished as part of Aldi’s €160m investment in its Irish store network.
Aldi has committed €100m to constructing and opening 20 new stores, while Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its 137 stores nationwide. The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh store design.
Aldi’s Project Fresh store layout was recognised at the Checkout National Retail Supplier Awards, by scooping the Best New Store Build award for Aldi’s Ennistymon store, one of Aldi’s first Project Fresh stores. Featuring the exciting new layout, Aldi’s Longford store offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new signage that provides a more efficient and hassle-free shopping experience. There are also 74 free car parking spaces available for customers.
Aldi has become an established part of Longford’s retail landscape, proving very popular with local shoppers for bringing greater competition, choice and value for money.
Pat Halpin, Store Manager at Aldi Longford said, “The Project Fresh revamp of our store is great news for shoppers. Its new spacious design makes for a very easy and enjoyable shop.”
He added, “ Our Swap and Save campaign continues into 2019 and the goal of this campaign is to remind shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”