24 May 2022

New role for man who brought Center Parcs to Longford

New role for man who brought Center Parcs to Longford

Center Parcs CEO Martin Dalby

It has been announced today that the man who is credited with overseeing the building and opening of the €233 million Center Parcs Longford Forest resort in 2019, Center Parcs Chief Executive Officer, Martin Dalby, will step up to become the Non-Executive Chairman of Center Parcs from Friday, April 22 next.  

Martin joined Center Parcs in 1995 and has been CEO for over 20 years. Under Martin’s leadership, Center Parcs has become one of the most successful short break holiday companies in the UK & Ireland.

More recently, Martin led Center Parcs through the challenges presented by the Covid-19 pandemic, from which the business emerges in better shape than ever. 

Taking over Martin’s role as CEO will be the current Chief Financial Officer Colin McKinlay. Colin has over four years’ experience as CFO of the business and over 25 years’ experience in the broader leisure sector. 

Martin Dalby, CEO said, “With the business performing extremely well, now is absolutely the right time for me to hand over the day-to-day running of Center Parcs. I am, however, delighted to be remaining part of this amazing business in my new role as Chairman. I would like to congratulate Colin on his appointment as CEO and I look forward to working closely with him to ensure continuity and a smooth transition in the coming weeks and months."

Colin McKinlay, CFO said, “On behalf of everyone at Center Parcs, I would like to thank Martin for his incredible commitment to, and passion for Center Parcs over such a long period of time. Under his leadership the business has gone from strength to strength and it is great that we are able to retain his vast experience and knowledge as we move into another exciting period for the company."

Brad Hyler, Managing Partner, Brookfield said, “We congratulate Colin and Martin and look forward to working with them both in their new roles. We would like to thank Martin for his exceptional leadership of Center Parcs over more than two decades. Despite the recent challenges of the pandemic, Center Parcs has never been stronger and the business is well-positioned for continued growth, underpinned by its robust operating platform and industry-leading team. With his wealth of experience from his time as CFO and as a respected leader in the travel sector, Colin is ideally placed to take the business forward as its new CEO.”

Center Parcs is the UK & Ireland’s leading short break holiday operator with six high-quality short break destinations: Sherwood Forest in Nottinghamshire; Elveden Forest in Suffolk; Longleat Forest in Wiltshire; Whinfell Forest in Cumbria; Woburn Forest in Bedfordshire; and Longford Forest in County Longford, Ireland.

In 2021, the company announced it had identified a site in West Sussex for a sixth Center Parcs village in the UK and pre-planning works are ongoing.

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