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23/10/2021

Longford beef company makes good in the Middle East

John Stone Beef participates in trade mission

Local beef company makes good in the Middle East

John Stone Beef played a key role in the recent trade mission to the Middle East led by Minister for Agriculture, Food and the Marine, Michael Creed TD and Bord Bia.

The local company which is based in Ballymahon participated at a launch event with one of the region’s top chefs as well as in the world’s biggest annual food and hospitality show in Dubai.

Bord Bia`s positioning of Irish beef as a premium product in the United Arab Emirates received a valuable endorsement in Dubai from award winning and renowned chef, Reif Othman.

John Stone Beef supply Othman’s renowned restaurant, Play, in Dubai.

“I am delighted to receive this honour,” said Mr Othman, before pointing out that he had visited Ireland on a number of occasions and seen first hand the care and attention that goes into producing beef.

“The quality of your beef is due to many factors - the environment; the attention to animal welfare and the lushness of the grass, but above all else it is the pride your people take in producing stress free beef.”

Meanwhile, John Stone Beef was also one of 21 Irish food exporters that exhibited at Dubai’s Gulfood, the world’s biggest annual food and hospitality show.

Bord Bia hosted Ireland’s largest ever presence at the show which attracted nearly 100,000 food buyers from around the world.

The trade mission and Gulfood concluded with an Origin Green Gala Dinner, run by Bord Bia.

The menu featured the best of Irish produce and Allan Morris accompanied Chef Rob Krawczyk who prepared the meal with John Stone Beef.

The Middle East, widely regarded as a ‘foodie region’ with an 80-90% import requirement, presents a significant and growing opportunity for Irish food exporters, according to Bord Bia Chief Executive Tara McCarthy.

Ms McCarthy said there is a real, tangible demand for high quality, grass-based, sustainably produced food as it meets the needs of customers and consumers in the affluent markets of the region.

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