Irish Celtic folk singer Mary Black launches Grandparent of the Year award 2018 at Specsavers Longford

Alan Walsh

Reporter:

Alan Walsh

Irish Celtic folk singer Mary Black launches Grandparent of the Year award 2018 at Specsavers Longford

Legendary Irish folk singer Mary Black launched the Grandparent of the Year award 2018 at Specsavers Longford

Esteemed Irish folk singer, recording artist and grandmother of two, Mary Black, launched this year’s Grandparent of the Year Award.

Specsavers Audiologists in Longford, in association with Beaumont Hospital’s Cochlear Department is calling for nominations as they search for Ireland’s most exceptional grandparent. The award celebrates and recognises the extraordinary contribution that grandparents make to the lives of grandchildren and the community.

Speaking at the launch of the 2018 Grandparent of the Year campaign, Audiologist at Specsavers Longford, Lynn Morris, said: ‘We are delighted to launch this year’s campaign and to welcome the hugely talented Mary Black on board as our ambassador for 2018. This campaign recognises the many benefits of an ageing population and the special role that grandparents play in Irish families. It is a fantastic opportunity for younger generations to recognise the many ways that grandparents and older people enrich our lives.

Lynn continued: ‘We are encouraging grandchildren throughout Longford to nominate their grandparent to give them the recognition they deserve. Many customers who come through our doors with concerns about their hearing have withdrawn from social situations leaving them feeling isolated and depressed. Many struggle to keep up with conversation and become tired or embarrassed of asking people to repeat themselves.’

 Mary Black said: ‘As a proud grandmother I am thrilled to have been asked to support this year’s Grandparent of the Year Award, one that recognises the value that grandparents have in society and to families in Ireland. I truly cherish the time with my own grandkids, so I was delighted to work with Specsavers on this campaign. I am also delighted to partner with a brand that actively works towards removing any stigma associated with hearing loss. Hearing has played a critical role in my life and career as a musician and I would encourage everyone to get regular checks.’

 Specsavers Audiologists across Ireland earlier this year announced a year-long partnership with Beaumont Hospital’s Cochlear Department, the only centre in the Republic of Ireland that offers cochlear implantation to adults and children with profound hearing loss. Since it opened in 1995, over 1,350 people have received cochlear implants – 50% of them children. The clinical outcomes of the procedure are remarkable, giving children access to sound and enabling them to develop and understand speech.

 Peter Walshe, Consultant ENT Surgeon at Beaumont Hospital said: ‘Grandparents play such a pivotal role in the lives of young people and in the community. We were delighted to work with Specsavers on this family and community-focused campaign. It promotes the consolidation of young and old generations in the community and we are encouraging all grandkids to nominate their grandparent and show their appreciation for all they have done for them over the years.’

 The winning grandparent will be crowned Specsavers Irish Grandparent of the Year 2018 and receive a trophy, along with a €750 hearing voucher and a weekend away in Ireland. The lucky grandchild who nominated them will also receive their very own iPad. The winner will be picked from four regional finalists, from Leinster, Munster, Connacht and Ulster and will each receive a €215 Specsavers eyecare voucher, a bottle of Champagne and an awards final certificate.

Grandchildren of all ages can nominate their grandparents by filling out an entry form in Specsavers Longford or online atwww.specsavers.ie/hearing/ grandparent. The closing date for entries is Friday 30 November and the four regional finalists will be chosen by a judging panel before Ireland’s Grandparent of the Year is announced in mid-December.


 Specsavers Longford has an on-site hearing centre which is managed by qualified audiologists and highly trained staff. The centre is dedicated to giving the highest standard of care to each customer and boasts the latest equipment. Most recently, Specsavers launched the Signia Styletto – a stylish and discreet new hearing device which further aims to remove the stigma associated with hearing loss and clunky hearing aids. The Signia Styletto’s high-tech hearing system comes with a portable charging station. It is the first of its kind to have a sleek, slim-line look and is available in three colour combinations for the style-conscious – dark granite and silver, cosmic blue and rose gold and snow white and rose gold.

Anyone concerned about their hearing can avail of a comprehensive hearing assessment with a qualified hearing professional at their local store free of charge.


For more information on Grandparent of the Year visit your local Specsavers store or log onto www.specsavers.ie/hearing/ grandparent