New Lidl initiative assists Longford charities and community groups

Longford Leader Reporter

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Feed it Back

New Lidl initiative assists Longford charities and community groups

The recently launched Lidl initiative Feed it back has greatly helped Longford charities and community groups by donating surplus foods to charities and groups like Longford Social Services and Harmony House Longford.

In line with the launch of the forum, Lidl has rolled out a national food redistribution programme called Lidl Feed It Back to all 154 stores and 3 warehouses in Ireland which will see food waste reduced through the donation of surplus food to local charities in the community. Surplus food is food that is perfectly good to eat but for one reason or another, cannot be sold and so would have gone to waste. In the case of Lidl Feed It Back, half of all donations made to local charities are fresh fruit and vegetables, meaning that the meals donated to charities and community groups across Longford by Lidl are healthy nutritious meals for those that need it most. In Longford, over 2,000 meals have been donated to local charities and resulted in over 2,700 in savings for these charities and community groups.

Since August 2017, Lidl has been working with the social enterprise FoodCloud to establish the Lidl Feed it Back network of charities to donate surplus food. Lidl stores connect to hundreds of charities every day to redistribute food via a software platform. Through this partnership, Lidl is working with over 250 charities and donated more than 250,000 meals since the launch in August.

Olabisi Ogunsakin, spokesperson for Harmony House Longford, thanked the staff at Lidl Longford, saying that the money saved from the surplus food donations had made a massive impact on the day to day running of the charity: "On behalf of Harmony House Community Centre staff and volunteers, we would like to say a huge thanks to staff in Lidl Longford for their continued support and contribution to our organisation. The foods donated are of the highest quality, allowing us to offer meals daily in our preschool and after school services to our 163 clients, while keeping our costs down and ensuring no good food goes to waste. The donations make a significant difference to the communities we serve and allow us to relocate funding, that would otherwise have been spent on food, towards toys and materials for our service users. We would like to take this opportunity to thank the Lidl Longford team in particular, for their kindness and help in store."