26 Jun 2022

WATCH | AIB series first of its kind as Longford Mic’d Up in Tailteann Cup brings fans to the heart of the action

AIB, proud sponsors of both Club and County, was joined today by Longford GAA manager, Billy O’Loughlin to launch the first-ever instalment of Tailteann Cup: Mic’d Up as part of its sponsorship of the 2022 GAA All-Ireland Senior Football Championship. 

Bringing to life AIB’s proud sponsorship of the championships, Tailteann Cup: Mic’d Up showcases #TheToughest players in Gaelic Games - through the eyes and voices of county management and players.

For the first time in GAA’s history, Tailteann Cup: Mic’d Up will bring GAA fans even closer to the action.

The AIB series will provide a unique insight into the highs and lows of representing your county from the viewpoint of those involved – the players and the management - as they show what it really means to be #TheToughest in the Tailteann Cup, giving GAA fans the kind of access only seen in other sporting leagues before now.

Longford manager, Billy O’Loughlin is joined by captain and vice-captain, Mickey Quinn and Darren Gallagher, for the first of this series. AIB followed their journey as they lost out to Fermanagh in the opening round of the Tailteann Cup recently - allowing fans a unique insight into what really goes on out in the heat of battle, which you can now view here:  

Tailteann Cup: Mic’d Up epitomises the dedication, drive and perseverance synonymous with the GAA. For these teams, it’s about never giving up and never giving in, because Tough Can’t Quit.

Whether it’s the Tailteann Cup or Sam Maguire at stake, these players and managers give their all for those fans who have been supporting them since the depths of winter, year after year. Their never-say-die attitude is what makes our national games so unique, and it is certain this attitude of perseverance will be the impetus to the many upsets and triumphs that lie ahead, as the best from each county prepare to go head-to-head in the coming weeks and months.

Longford manager Billy O'Loughlin points to the physical strength of Fermanagh in vital factor

In the aftermath of his side’s defeat to Fermanagh at Glennon Brothers Pearse Park on Saturday in the first round of the Tailteann Cup, which ended their season, Longford manager Billy O’Loughlin was not making any excuses.

Supporters of the GAA since 1991, AIB has seen what it takes to compete in #TheToughest games in Gaelic Games and recognises the unique ability of the GAA All-Ireland Senior Football Championship to spark this famous passion and remarkable resolve in teams and fans around the country.

To keep up to date on all the latest from Tailteann Cup: Mic’d Up follow AIB’s social channels - @AIB_GAA on Twitter, Instagram, Facebook and find out more on

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