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06 Sept 2025
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06 Sept 2025
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2024 ‘Love This Place' launched by Roz Purcell urges Irish people to care and respect outdoors this summer
RTÉ 2fm presenter Roz Purcell has launched the 2024 ‘Love This Place' public awareness campaign which urges the public to respect their surroundings while outdoors this summer.
Research shows that some 2.7m visitors to Ireland from overseas take part in outdoor activities and 64% of Irish people participate in land-based recreation activities whilst on holiday at home.
The campaign will focuses on three goals:
Broadcaster, content creator, author and self-proclaimed 'avid outdoor enthusiast' Roz said: "I am honoured to join once again with Leave No Trace Ireland in championing the Love This Place Campaign.
"Together, we can ensure the longevity of our natural treasures by adopting mindful behaviours during our outdoor adventures. Let's make a collective promise to love and protect our cherished landscapes."
Love this Place is in collaboration with Leave No Trace Ireland, Ireland’s only outdoor ethics programme and aims to influence younger and future generations to protect and care for our outdoor landscapes.
This can be done by taking litter and leftovers home, sticking to recognised footpaths to to avoid disturbing wildlife, and being responsible for our pets when out in public places.
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