Councillors Seamus Butler and Gerry Warnock help Santa switch on the Longford Christmas lights in Longford town back in 2015. Photo by Shelley Corcoran
It is surely starting to feel a little like Christmas now as the Chamber of Commerce ups the ante for its annual Black Friday promotional event in Longford town.
Longford was the first town in Ireland to run a dedicated Black Friday promotion and this year sees the fifth weekend sales' initiative.
Chamber of Commerce President,Niamh Donlon, said she expects 100 plus businesses to take part and she told the Leader: “It is now arguably the busiest day of the year in the Longford retail calendar and it really signals the start of the Christmas shopping experience.”
All the participating businesses feed into a marketing fund which will enable the Chamber to undertake an ambitious online, print and local radio campaign aimed at encouraging people to shop local again this year.
Throughout the build-up to Black Friday weekend (Friday Nov 23) and in the lead -up to the turning on of the Christmas light on Friday, November 30, participating businesses will be promoted on the Chamber and dedicated Black Friday Facebook pages.
The iniative is all about helping to ensure that shoppers stay local and to that end, Ms Donlon explained: “This year we are giving away a top prize of €250 and then also four hampers to five lucky shoppers who visit Longford over the two weekends.
"To enter in the draw, you simply have to shop in any of the participating stores and they will then enter your name in the big draw. All winners will be announced on Thursday, December 6.”