The recent onset of Storm Emma brought with it a record level on engagement on the Leader's website www.longfordleader.ie
The extensive coverage of Storm Emma and its aftermath on longfordleader.ie last week generated record levels of traffic to the website.
Readers flocked to the site to read the latest news and updates from County Longford throughout the storm.
Throughout the storm as conditions worsened and travel became impossible, the news team at longfordleader.ie posted regular updates and reports to ensure that readers were kept up-to-date.
This ensured that longfordleader.ie became the must-see website for up-to-date local news and information from the Longford.
Our website generated 230,000 page views and 90,000 users during the storm coverage.
In the week since the storm, we have seen a huge increase in readers to our news website, proving that new readers like what they see on longfordleader.ie.
The regular weather updates received thousands of page views while quirky stories and videos such as 'Ballymahon man goes for a stroll in the snow... wearing shorts!' also proved extremely popular with readers.
“It was great to see so many readers logging on to longfordleader.ie to keep up-to-date with the latest weather news and information during Storm Emma,” Longford Leader editor Alan Walsh explained.
“We have renewed our focus on longfordleader.ie over the last 12 months and we have seen a huge jump in readership during that time. But we were particularly delighted to see that surge in traffic during our Storm Emma coverage. The team worked incredibly hard during the storm to ensure that readers had the information they needed.”