Longford County Council has joined forces with Offaly,Westmeath and Roscommon local authorities as part of a concerted campaign to strengthen the region's tourism potential.
The Council has teamed up with their neighbouring counterparts to try and establish a 'roadmap' for the Lough Red and Mid Shannon area.
Director of Services Barbara Heslin delivered the news to elected members at a meeting of Longford County Council last night.
She added a steering group, which included the likes of Waterways Ireland, Bord Na Mona and Coillte, have also appointed consultants to advance the project.
For more on this developing story, see next week's Longford Leader.