Due to popular demand Black is Back. Black Friday sales will descend on Longford Town again on Friday, November 25 with over 100 participating retailers taking part on the day offering a wide range of discount concessions and bargains in advance of Christmas rush.
Due to the success of last year’s Black Friday event Longford Chamber of Commerce and industry have decided to co-ordinate the shopping event again this year.
Chamber President Derek Scanlon stated, “Last year’s Black Friday event was a significant success for all retailers that participated. There was phenomenal feedback with both retailers and shoppers praising the event. Some retailers reported that they had had their single most successful day in 10 years.
“That’s some achievement considering the recession that we have just been through.”
A large number of discounts will be on offer on the day and these offers will be advertised on the Facebook page (Black Friday Longford) in addition to the Longford Leader and Shannonside Radio, I Radio, Snapchat, Instagram, Twitter in the lead up to the event and throughout the day.
There will also be a number of significant spot prizes for shoppers on the day.
Chamber CEO, Lisa Brady also warmly welcomed the significant assistance being offered by the Transition Year Students from Scoil Mhuire who are co-ordinating the marketing campaign as a school project for the year.
Ms Brady said, “The Transition Year students are an invaluable part of this project and really contribute significantly to make the event the success that it is.”
The Black Friday event will also signal the Municipal Council turning on of the Christmas Lights in Longford town at 6.30pm on the day along with a Craft, Food & Drink Market on the square from 2 to 7pm.
Chamber President, Derek Scanlon, encouraged all families to attend this event with Santa coming along as a special guest, “We would encourage as many families as possible to attend the switching on of the lights event on the Market Square. This is always a special event that is enjoyed by young and old.”