National Dairy Council launches Moo Crew Primary School campaign with Ambassador Derval O’Rourke

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National Dairy Council launches Moo Crew Primary School campaign with Ambassador Derval O’Rourke

Irish Olympian Derval O’Rourke was out to support the National Dairy Council at a Kid’s Press Conference at the Family Farm in Dublin Zoo to launch this year’s Moo Crew Campaign.

Students from Christ the King Boys National School were on hand to answer questions about the programme accompanied by their teacher Sarah Quinn and Moo Crew Mascot Milly.

Moo Crew, The Primary Dairy Moovement, will be available to primary schools all over Ireland again from early March with a programme which expands into the Junior and Senior Infant classes, all the way up to 6th class; and with extended resources for teachers and pupils. We have revamped the website with new imagery and have made it even more user friendly with a mobile interface for teachers on the go!

The Moo Crew programme was developed by the National Dairy Council in consultation with primary teachers, the popular initiative is a fun and engaging way for children to learn the benefits of a healthy, balanced diet and the importance of exercise.  Now in its 4th year, over almost a third of all primary schools took part in the programme in 2016.

This year we have introduced a new module around the Cheeses of Europe which should be a really interesting insight into the varieties of cheese and the geography of each region. NDC Ambassador and three-time Olympian Derval O’Rourke, who is an ambassador for Cheese Up Your Life, an EU funded campaign and a supporter of Moo Crew is delighted to be involved in the programme and said  

“We know from its success in previous years that children really enjoy getting involved with Moo Crew.  Learning about food as a source of nutrition and the ways to consume a healthy, balanced diet to support growth and health – these are really important life skills which help kids to make smart choices,” said Derval.

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