Granard bakery giant Pat the Baker enhances grassroots presence with new GAA and GPA protein bread partnership

Longford company says new protein bread is for everyone pursuing a healthy lifestyle

News Reporter


News Reporter


Pat the Baker enhances grassroots presence with new GAA and GPA protein bread  partnership

Donegal's Michael Murphy, Pat the Pan & Tipperary's Padraic Maher in Croke Park to launch a new partnership with Pat the Baker to promote their new Protein Bread in Association with the GAA/GPA.

Granard based Pat the Baker has today announced a new partnership with the GAA and GPA to promote its new protein bread product.

Speaking at the Croke Park launch of the agreement, Declan Fitzgerald, CEO of Pat the Baker, commented, “Pat The Baker is delighted to announce a new partnership with the GAA/GPA. Both Pat the Baker and the GAA/GPA are household names with a grassroots presence throughout the 32 counties of Ireland; this partnership provides an excellent opportunity for both organisations to further serve local communities."

Donegal footballer Michael Murphy, former Dublin footballer Alan Brogan and Tipperary hurler Padraic Maher were also at GAA headquarters for the launch.

The five year revenue share agreement will see a percentage of all sales going towards the GPA Player Development Programme, supported by the GAA.

This Programme assists county players in critical areas of their off-field lives including education, career and personal development, health and wellbeing.

Pat the Baker protein bread contains 15g of protein per 100g which helps contribute towards the growth and maintenance of muscle mass and is an essential component in the diet of an athlete.

It is used to rebuild and repair muscle after exercise. It can be challenging for an athlete to consume the required quantity of protein. High protein products can help with this. Pat the Baker High protein bread is also a low sugar product.

Mr Fitzgerald explained, “Each delicious slice of new Pat the Baker Protein Bread contains 6g of protein and 60g per loaf, in addition each slice is both high in fibre and low in sugar. Derived from a natural blend of plant extracts and seed, Pat the Baker Protein Bread is for everyone pursuing a healthy lifestyle. This partnership creates an opportunity to inform consumers about the benefits of protein and provide a convenient means of consumption, making Pat the Baker Protein Bread “the player’s choice”."

GPA Chief Dermot Earley said, “We are delighted to form this new long-term partnership with Pat the Baker. Pat the Baker is a perfect fit for the GAA and GPA. Sales of this healthy, Irish-produced product will help strengthen our Player Development Programme as we strive to make a meaningful difference to the off-field lives of our county hurlers and footballers. I’d like to thank all involved in reaching this agreement and in particular Pat the Baker who continue to strengthen their support of Gaelic games.”

Uachtarán Chumann Lúthchleas Gael Aogán Ó Fearghail said, “We are pleased to welcome Pat the Baker on board as a partner in our joint efforts with the GPA to support our players.

“There has been a huge rise in the awareness of the importance of healthy living and eating in recent years and this new product is a further example of Irish companies such as Pat the Baker meeting this shift for the benefit of players and members alike, and I wish everyone involved every success with the partnership.”