Business Post's HOT 100 Start Ups features innovative Longford business

Longford business, Scopey, recently featured in the Business Post’s HOT 100 Start Ups. The company, founded in 2022, is already making waves for using AI to turn WhatsApp messages and voice notes from busy sites into structured data for the office.

The company was founded by Jenna Farrell, Daragh O’Shea and Gillian Laging, and the Business Post outlines that “the company focuses on capturing on-site communications so teams can keep accurate records without changing how they already work.”

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The idea behind Scopey is to make smaller business’ project information to be easy to access and act on. Supervisors can message or send a voice note to Scopey, just like a team member, and Scopey replies to gather key information, helping get the right details each time.

Scopey is showing how innovation, technology and efficiency can be used to make a productive workflow and Jenna Farrell explained it was 'a nice surprise one morning' when one of her friends in Longford sent her to a link to the Business Post article.

“It was exciting to see,” she said when asked about her reaction to the Business Post listing.

“The great, hard work is paying off alongside such other great start-ups. I know a lot of those people from the start-up world as well.”

Pivoting the company to construction companies and how they work, Jenna has called the change an exciting journey to change the product of what Scopey is. By using tools like AI and WhatsApp that people are familiar with, she discussed how this is the direction that software is going.

“I think that AI changes the way we work and the way we use software. That’s why using chat interfaces is a really exciting approach that we can take. People do things a lot faster with ChatGPT. That’s how we expect our software to work now, with chat approaches. That is what we’re doing with Scopey.”

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Although artificial intelligence creates topical debates on affecting jobs or creative industries, Jenna explored the positive aspects of it. Rather than have work hindered by smaller tasks, AI is allowing people to focus on important work. The benefits of AI like speed have caught her attention, especially when it is used in the correct way.

“We’re excited to work with large construction companies in Ireland, the UK and Australia who are interested in piloting Scopey.”