Tesco showcase homegrown Irish products

Tesco in Longford town hosted a ‘Homegrown Fare’ event on Friday last, which showcased over 150 of the supermarket chain’s Irish suppliers.

The event was part of Tesco’s ‘Homegrown in Ireland’ campaign, which aims to highlight the wide range of seasonal and fresh Irish products stocked in the company’s stores.

“It was a great opportunity for local shoppers to come down to our store to taste the best in homegrown Irish food,” said David O’Reilly, store manager at Tesco’s Longford branch. “All Tesco fresh Irish produce, including beef, pork and lamb, as well as Irish milk and eggs are now to be branded under the ‘Homegrown in Ireland’ banner, which will mean guaranteed seasonal, fresh and Irish food.”

Suppliers which featured at the Longford showcase included Waldron Meats, Jinny’s Bakery, Cherry Blossom Bakery, Linalla Ice Cream, Connolly Meats, Coppingers, Blue Haven Foods, and Athlone Sweets.

Earlier this year, Tesco launched a programme in conjunction with Bord Bia to help emerging food and drink producers develop the required skills to achieve sustainable growth.

Tesco is now worth more than €2.7 billion to the Irish economy each year, which includes €705 million-worth of Irish food and drink exports.