Royal Canal Greenway needs to be marketed, says Longford Councillor

Royal Canal Greenway in focus

Jessica Thompson

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Jessica Thompson

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jessica.thompson@longfordleader.ie

Royal Canal Greenway needs to be marketed, says Longford Councillor

The potential to develop the Royal Canal Greenway was a subject discussed with great interest at last week's council meeting, writes Jessica Thompson.

The discussion followed a notice of motion by Cllr Mark Casey, who proposed a delegation be sent to Waterford County Council to investigate how the very popular Waterford Greenway was marketed.

“I watched a documentary on Nationwide about the Waterford Greenway and how well it was marketed and how many people are visiting it each year,” said Cllr Casey.

“And we have nearly a twin of it here in our own county at a middling stage, and we need to see how they got from where we are to where they are now.

“And we need to follow their footsteps and follow the same type of marketing as they did there. We need to sell ours as vigorously as they sell theirs.

“What we have is from here to Dublin and that’s what people want - they want long walkways, they want long cycle ways .

“We should go down there, see what they’ve done and learn from it and see if we can tap into what they’ve done.”

Also read: Funding of €160,000 approved for Longford Royal Canal extension

His passion was met with support from around the room as councillors nodded in agreement and threw their own thoughts into the pot.

“It’s not about reinventing the wheel,” Gerry Warnock chimed in.

“It’s looking at best practice and what works in whatever initiative we’re doing through Longford County Council.”

Cllr Peggy Nolan was in agreement but added that the River Camlin should not be forgotten.

“The number of people that visit the mall and are so impressed by it - can you imagine if they had a cycle and walkway out to Clondra?” she pointed out.

Following the discussion, during which councillors agreed to send a delegation, Director of Services Barbara Heslin pointed out that the council has already started a lot of the groundwork in relation to the Royal Canal Greenway.

“We have received funding for the development of the website but we also have permission to do a number of videos which will highlight the likes of Corlea and the greenway and so on,” she said.

“So a lot of work is already underway but it’s a matter of collating all of that.”

Read next: Shining a light on Longford life when the Royal Canal came to town