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26 Mar 2026

Longford and Westmeath welcome major investment as part of Fáilte Ireland’s new ‘Home of Halloween’ strategy

The region is set to receive €300,000 over the next three years to develop world-class Halloween-themed tourism experiences

Halloween

The region is set to receive €300,000 over the next three years to develop world-class Halloween-themed tourism experiences

Longford and Westmeath are one of only five regions selected for the Home of Halloween Pilot Destination Development Scheme, which will see a total of €1.5 million invested across the country from 2025 to 2028.

The counties will receive €100,000 per year to support the development of Halloween festivals rooted in local folklore, community involvement and cultural heritage.

Minister Peter Burke said:

“This is a fantastic opportunity for Longford and Westmeath to showcase our Halloween traditions and welcome visitors during the autumn months,” he said.

Read more: Longford Councillor accuses Irish Water of 'ignoring' concerns of people

“With €300,000 in funding, we can create unforgettable, authentic festivals that celebrate our local culture and boost the local economy. This means more support for our hospitality and tourism businesses, more work for artists and performers, and more life in our towns and villages during the off-peak season.

“I’m proud to see our region recognised as a key part of Ireland’s Halloween story and look forward to seeing these celebrations grow over the coming years.”

The five successful destinations - which also include Galway, Kerry, Fingal, and Meath-Louth - were selected following a nationwide call to Local Authorities.

The festivals supported under the scheme are expected to attract 270,000 visitors, generate €17 million in economic impact, and support over 500 jobs nationally over the three-year period.

The scheme is part of the broader ‘Ireland, Home of Halloween’ strategy, developed by Fáilte Ireland in collaboration with Tourism Ireland and Tourism Northern Ireland. It builds on the success of events like the Púca Festival in Meath and last year’s Fire & Shadows Processions in Longford, Limerick and Waterford.

Read more: Longford County Council release their Financial Statement for 2024

Longford and Westmeath County Councils will now begin work with Fáilte Ireland and local partners to develop unique, immersive events that reflect the area’s strong storytelling traditions and folklore, drawing both domestic and international visitors.

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