Home Instead Longford announces rebrand to Dovida with promise to build on legacy of providing high-quality home care

Home Instead Longford has announced that it is embarking on an exciting new chapter in its proud history of delivering high-quality home care to thousands of people across the county.  

The organisation, which provides home care services to more than 7,000 clients and employs over 4,000 people nationwide, has rebranded as ‘Dovida’, marking an end to its affiliation with the Home Instead brand. Dovida promises to bring a renewed vision and mission for home care that keeps clients at the centre of every decision. 

“We have been a trusted partner, proudly delivering the highest quality home care to people within our communities throughout Ireland for 20 years. Our mission has always been to enhance the lives of ageing adults and their families by providing personalised, relationship-based care at home,” Shane Jennings, Chief Executive Officer of Dovida Ireland, said.  

“Today, that mission continues under a new name. Dovida builds on our legacy with a renewed commitment to excellence and compassion and the promise to continue providing the same exemplary care that our clients, their families, our network, and caregivers have come to rely on,” he added. 

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Your Life, Your Way

As part of its vision for the future of home care, Dovida has introduced the ’Circle of Care’. This philosophy renews its commitment to person-centred care by placing the individual at the centre of a holistic support system that unites families, skilled caregivers and support teams, and the wider healthcare community. 

“Our renewed mission is to support, empower, and uplift the people of Longford by putting them at the heart of every decision we make. Our caregivers approach people with curiosity and compassion, eager to understand their care needs, interests, values, and personality,” Lorraine McLoughlin, General Manager of Dovida in Longford, said. 

“As a Dovida client, you will be empowered to live ‘Your Life, Your Way’. We are committed to making sure that every one of our clients feels empowered to live lives of independence and dignity by delivering quality care that aligns with their lifestyle and preferences,” she added.  

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Home and Life  

Inspired by the Latin words for Home (Domus) and Life (Vita), the name Dovida symbolises the very core of the organisation’s mission: to help the people they support live the life they want in the comfort of their own homes for as long as possible. 

“What people want from home care is changing as a new generation needs support. They want to feel more engaged and empowered to make decisions about their care,” Shane Jennings explained.  

“Ageing adults still make up the majority of the people we support. However, our client base is also expanding and now includes people under 65 and children under 18. Our new brand celebrates both where we come from and where we’re going and allows us to adapt to the changing needs and wants of people receiving care,” he added. 

“Our promise is simple: together with our clients, their families, and their Circle of Care, we create a care environment that is centred around the individual. We focus every moment on forming relationships that empower our clients and help them to do the things they choose to do. Because it’s not just about adding years to their life but adding life to their years,” he concluded.

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