Revealed: Overseas tourists spend €10 million in Longford but county is least popular destination in country

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Revealed: Overseas tourists spend €10 million in Longford but county is least popular destination in country

Longford has been revealed as the least popular county for overseas tourists in a Fáilte Ireland report.

Longford has been revealed as the least popular county for overseas tourists in a Fáilte Ireland report.

However, in the wake of the launch of the Ireland's Hidden Heartlands tourism brand and marketing campaign, and with the exciting €233m Center Parcs Longford Forest holiday village set to open in 2019, tourism chiefs nationally and locally, will be hoping that Longford becomes a significantly more popular destination for overseas tourists in the near future. 

Also read: Uncovering Longford's hidden gems

The figures show that 24,000 overseas visitors (a decrease of 1,000 on the previous year) came to Longford as part of their trip in 2017, generating €10 million for the local economy. 

130,000 homegrown trips were made to counties Longford and Roscommon in the same period, generating estimated revenue of €18 million for the economy of both counties.

The Midlands (Longford, Laois, Offaly and Westmeath) was the least visited region in the country in 2017 with just 218,000 overseas tourists (spending €85 million), down from 226,000 the year before.

There were 422,000 Irish residents trips to the Midlands in 2017 generating €71 million and 15,000 Northern Ireland resident trips generating €4 million.

Dublin still enjoys the largest share of the tourism pot with 5.9 million overseas visited making their way to the capital, spending a whopping €2 billion.

Galway, Cork and Kerry enjoy over one million overseas visitors a year, while counties like Clare also performed very well in the figures which were produced using a Fáilte Ireland survey of 10,000 overseas travellers and data provided by the Central Statistics Office and the Northern Ireland Statistics and Research Agency.

See the Fáilte Ireland county-by-county breakdown of domestic and international tourism figures for 2017 for yourself HERE