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21 Feb 2026

"I'm speechless!" - Longford's Maura lands HUGE deal with iconic brand

Ballymahon star Maura Higgins has announced she will be working with major US label, Victoria's Secret

Maura Higgins Instagram

A glamorous shot from Maura's VS announcement. Credit: Maura Higgins Instagram

Ballymahon's Maura Higgins has announced a major new partnership with none other than iconic lingerie and beauty brand, Victoria's Secret. 

Maura, who is already winning over US fans as a result of her appearance on The US Traitors, announced the collaboration with a series of stunning shots. 

Victoria's Secret likewise shared the shots on their official Instagram page, together with the caption 'Icons stick together'.

In the pictures, Maura can be seen wearing the VS signature T-shirt bra and matching underwear underneath their trademark striped satin robe.           

Announcing the news on her social media, Maura said "guys, I have the biggest smile on my face right now. I'm finally working with a brand I've dreamt about for so so long. Victoria's Secret!"

"I'm literally speechless! I'm so happy!"  


 

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