Ford Motor Company has delivered the global debut of a motoring icon set to go on sale in Europe for the first time – the new Ford Mustang; and European debuts for two new vehicles offering a glimpse of the future for Ford vehicles large and small – the Edge Concept and the Ka Concept.
All three vehicles were introduced in front of a select audience of about 2,500 media, dealers and employees at Ford’s special “Go Further” event in Barcelona.
“Despite the challenging market conditions, Ford continues to heavily invest in new products in Europe to position the company for success in the future,” said Stephen Odell, Ford executive vice president, Europe, Middle East and Africa.
“The introduction of Mustang and the Edge Concept and Ka Concept are proof of our commitment to building our line-up with exciting new vehicles.”
In addition to unveiling the new Mustang, Executive Chairman Bill Ford also presented the company’s Blueprint for Mobility and outlined Ford’s global and European market progress.
He was joined by Barb Samardzich, chief operating officer, Ford of Europe, who delivered an insight into Ford’s plans to continue forging a path as a global technology leader.
The new Ford Mustang will be the first Mustang to go on sale in the Europe following almost 50 years of production in the U.S.
Fastback and convertible models promise world-class levels of performance and refinement with sleek design that retains iconic Mustang design elements recognisable to car fans across Europe.