As Christmas approaches and the demand for puppies increases, the Irish Pet Advertising Advisory Group (
In 2015, leading animal welfare organisations (ISPCA, Dogs Trust, IHWT, Donkey Sanctuary, Irish Blue Cross and MADRA) along with representatives from the veterinary profession and websites advertising pets for sale joined forces to develop a set of minimum standards for websites to help protect the welfare of animals that are advertised online and ensure that any illegal activity is identified and investigated.
Since its launch,
As a result, over one million impressions and 22,485 clicks to the
This highlights that people do want advice prior to getting a puppy,
“However, we recognise that people will often turn to their computers when looking to buy or sell almost anything and, whether we like it or not, that includes pets.
“Animal welfare organisations regularly hear from people who have sourced a pet online only for it to fall sick and in some cases die soon after, which is awful for the animal concerned and heart-breaking for the owners.
“Anyone looking to get a new pet should follow the
“Some websites, such as Done Deal are very cooperative, are complying with the minimum standards and do report adverts of concern to the appropriate authorities, but others are less cooperative.
“I would also like to remind people to never give a puppy or any other animal as a surprise gift at Christmas or any other time of the year.”
“Getting a pet on impulse poses an enormous risk and to avoid unintentionally obtaining a pet from a rogue breeder, it is also important that you consider the
Before getting a new pet, consider the following
*Have you considered adopting a pet from your local rescue centre first?
* If you have decided to go online to source a pet, ensure the website has signed up to the
*Different breeds have different requirements and temperaments. Research is important to ensure your new pet is suitable for your family and lifestyle.
*If you have already completed your research, ask your vet to recommend a reputable breeder or contact the IKC (Irish Kennel Club) for advice if you are looking to get a pet.
*Always ask to see mum and puppy interacting with each other and be concerned if you can’t.
*Are the facilities clean and does the litter of puppies appear to be alert and healthy? You should be able to handle the puppies freely under supervision.
*Ensure any new pet is old enough to leave its mother – puppies need to be at least 8 weeks old.
*Ask the breeder if they are registered under the Dog Breeding Establishments Act 2010. If the answer is yes, ask to see the certificate issued by the Local Authority.
*Always ask for a copy of the veterinary records such as the vaccination certificate, microchipping details and treatment record for parasites. If you are unsure about it, speak to your local vet.
For further information and the full