Companies and businesses are being urged to ‘Invest in Longford’ in a marketing plan being carried out by 21-year-old DCU student Emma McMullan. Emma, a fourth year student of Gnó agus Gaeilge in Dublin City University began the project in December of last year as part of her final year assignment.
Emma’s lecturer, who hails from Longford, suggested the plan and provided Emma, a native of Dublin, with the contacts and information she needed to kick-start the assignment. Since December, Emma has been researching the area and attending meetings and interviews to get a local opinion on the business market. “I wanted to see what industries and markets people thought were worth investing in now for the future, in Longford and Ireland” says Emma. “The idea is to get industries that will be prominent and successful in the coming years and to make those investments now. I’m trying to identify gaps in the industrial market that Longford could potentially fill.”
Email and Twitter accounts were also set up for ‘Invest in Longford’, with a website and brochures to follow to act as a medium of communication and a support network for businesses so they can connect and work together. Further pieces are to be created to attract business to the area, such as a video displaying the beauty, life and potential in the county. Emma also hopes that as the plan progresses, the social media aspect will expand alongside it.
“It’s about regenerating Longford”, Emma explains. “The aim is to attract people starting a new business or people already established in business and hopefully also attract business from abroad.”
“There are already multinational companies in Longford who have proven successful. I want to expand on that. They say Ireland is the gateway to Europe, so like that, Longford is the gateway to Ireland.” Emma is keen to point out Longford’s potential, with its ideal location, ample public transport and reasonably priced rent on houses and offices. “Longford also promotes a great work-life balance, something which has become increasingly important to companies when locating” Emma continues. “The county also offers facilities for those interested in sports, arts and culture, making it an attractive place to both work and live.”
The plan covers all areas of business and employment, not only looking into the possibility of synergies in the area- with businesses sharing resources and suppliers, but also studying unemployment in the area, and how ‘Invest in Longford’ could have a positive affect on those numbers.
For more information on ‘Invest in Longford’ or to keep up to date with its progress, email firstname.lastname@example.org or follow on Twitter @InvestLongford.