Longford duo in €12 billion export drive

Colin Clarke from Newtowncashel and Enda Trautt from Ballymahon are among twenty young professionals taking part in a unique year-long career-enhancement programme in association with Bord Bia and the UCD Michael Smurfit Graduate Business School.

The programme is an important initiative in developing a pipeline of new talent for the sector and supporting the Irish food and drink sectors’ drive to reach a €12 billion export target by 2020.

Colin Clarke is currently based in Dubai working with a number of Irish food companies in developing new routes to market.

Speaking about the experience, he said, “The Bord Bia Marketing Fellowship allows you the opportunity to up-skill through academic based learning in one of the world’s top business schools involving action based learning working with some of Ireland’s most progressive food companies. You also get the chance to explore new places and cultures both professionally and personally which is very exciting and interesting. I would encourage any business professional with a passion for food and travel to take the opportunity to apply for the programme.”

Enda Trautt, currently based in Dusseldorf said, “The programme is an invaluable launch-pad for marketers in the Irish food and drinks industry. I would encourage others to apply because not only do the participants benefit from the academic knowledge provided by Smurfit Business School but we also get immediate exposure to products and markets with which to put these insights into practice. There is no other programme out there which offers its participants such a wealth of opportunity and access.”

Recruitment is underway to select a further twenty participants for the next year of the programme which offers young professionals the opportunity of obtaining an MSc International Marketing Practice masters from the UCD Michael Smurfit Graduate Business School while completing action learning assignments on behalf of Irish food companies in overseas markets.

Participants receive a bursary of €22,800 in addition to having their tuition fees paid.

This is the sixth year of the programme and the closing date for applications is Wednesday, March 5. For further information check out www.smurfitschool.ie/bordbia




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