Making a meal of sandwich board advertising

The use of sandwich boards by retailers to advertise their wares, became a contentious issue during last month’s Longford Town Council budget meeting. It was subsequently agreed by members that the matter would be placed on the agenda for a more in-depth discussion during next month’s meeting of the town authority.

The use of sandwich boards by retailers to advertise their wares, became a contentious issue during last month’s Longford Town Council budget meeting. It was subsequently agreed by members that the matter would be placed on the agenda for a more in-depth discussion during next month’s meeting of the town authority.

Sandwich board advertising has become prohibited by law in recent times due to the “health and safety risk” that it poses to blind and disabled pedestrians walking along footpaths.

It was Cllr Mae Sexton (IND) who raised the matter by pointing out that she had received a number of phone-calls from business people in Longford town with regard to the matter. “Businesses in this town got letters from this authority informing them that they were not to engage in sandwich board advertising,” she said, adding that it had since come to her attention that a number of businesses in the town were still engaging in the habit. “There are still boards being put out on footpaths and other business people feel very put out now because they see their neighbours engaging in putting sandwich boards out on footpaths. More business people have complained to me now as well, about the fact that they have been asked to remove signs from their windows; this, as far as I’m concerned is a bridge to far and is just totally unacceptable.”

Cllr Michael Connellan (FF) then told the meeting that he favoured the method of advertising and insisted that the boards in question “were not an obstacle”. “Short-term advertising should be allowed,” he added.

“I don’t agree with sandwich boards being left out on streets, however the matter needs to be addressed so I’m proposing that it be put on the agenda for the next meeting,” Cllr Tony Flaherty (FF) added.

It then emerged that Cllr Peggy Nolan (FG) had in fact placed a Notice of Motion on the meeting’s agenda in respect of the matter, so it was agreed to speak more thoroughly on the issue at the December meeting of Longford Town Council.

Captions: Cllr Michael Connellan (FF).

Cllr Mae Sexton (Lab)