Regional radio group iRadio, along with the Environmental Departments of 12 Local Authorities is launching a major anti-litter promotion.
Described as a groundbreaking campaign, as it is the first time that 12 local authorities have come together for an initiative of this kind, it involves councils in Longford, Roscommon, Leitrim, Cavan, Westmeath, Monaghan, Galway county, Galway city, Mayo, Donegal, Meath and Louth. They join iRadio for the “Where have you Bin?” campaign which aims to encourage listeners to use bins and reduce litter in the region.
Random bins across these counties will be watched by the undercover iRadio iTeam, who will identify lucky bin users and reward them with €100 in cash.
Gary Brady, Longford County Council, said: “The ‘Where have you Bin’ campaign is the first campaign of its kind anywhere in the country and I’m delighted to be involved. iRadio is one of the most popular radio stations in the country amongst young adults and the local authorities in the region have been looking for a way to engage with people on the issue of litter for a while now and the partnership with iRadio is the perfect way of doing this.
“This campaign is a very unique and novel way of encouraging people to put their litter into the bin. It’s an added bonus that the lucky ones who get spotted by the iRadio team doing the right thing will also get €100.
“Putting your litter into a bin is easy and I’m hoping that as a result of the ‘Where have you bin’ campaign more and more people will form this good habit and help keep the streets of our counties litter free.”
Deborah Fagan, CEO of iRadio commented: “This campaign is something everyone at iRadio is very excited about getting involved in. Working in association with 12 county councils is something that has never been done before and presents a new and exciting challenge.”