The 12/12/12 event in Longford town last Wednesday attracted shoppers from across the region to a town where free parking and bargains were on offer
“It was much busier today than other days, definitely,” Manager of Easons, Mary Grogan told the Leader. “We had discounts on books, so business wasn’t too bad at all.”
Joe Durkin also enjoyed a good day that was “much busier” at the store than it had been on other days during the run up to Christmas. “We had 12% off selected items and that turned out to be very popular with customers. Overall, I’d say it was a very successful day for both traders and shoppers, but I would also have to say that I really think that the free parking helped as well.”
Anita Stenson, Stenson’s Chemist said, “We text and facebooked over 1,000 customers alerting them to the fact that we were offering promotions; so we were prepared. Business was excellent all day and I want to compliment Longford Chamber of Commerce for the effort that it put into today. The message really got out there and I do think that the free parking helped – hopefully something similar can be done again next year.”
Meanwhile, Longford Chamber of Commerce President, Seamus Butler, paid tribute to the traders, shoppers and local authorities who he said worked together. “I certainly think that the event and the free parking served to compliment each other,” Mr Butler said, adding that retailers who made the effort reaped just reward on the day.
“The majority of retailers worked very hard on this event and it was very successful, there is no doubt about that and the Chamber will sit down now and examine the event with a view to perhaps initiating something similar next year.
“I want to take the opportunity to thank Longford Town Council for providing the free parking on the day – it goes to show what can be achieved when everyone works together.”