A new national anti-litter advertising campaign in conjunction with the newspaper and magazine industry aimed at encouraging litter free environments, was launched by the Minister for the Environment, Community and Local Government, Phil Hogan TD last week.
The initiative will see print media make available - free of charge - €500,000 worth of advertising space as part of a concerted effort to raise awareness of the damaging effects fly tipping and small scale illegal dumping have on both the Irish environment and on the economy.
Advertisements will appear in national, regional and local newspapers and magazines over the course of the summer, highlighting the impact of illegal dumping and providing information to people so that they become more aware of litter and report illegal dumping activity in their localities.
“I am committed to providing support for anti-litter initiatives, both from an awareness and an enforcement perspective, in order to ensure that our country presents itself in the best manner possible,” Minister Hogan stated, during last week’s launch. “This campaign has been developed by my Department in conjunction with the local authorities, the Environmental Protection Agency (EPA) and Fáilte Ireland and I would like to thank each of the participating agencies for their involvement. In particular, I wish to express my appreciation to the NNI, the NNI L&R, the RNPAI and Magazines Ireland, both for making the advertising space available and for the proactive approach they have adopted with my Department in developing the campaign. I would also like to thank Brindley Advertising for their role in the development of the advertisement”.
€750,000 has been made available to local authorities to support the campaign with particular emphasis on outlawing fly tipping and small scale dumping. It has also been suggested that CCTV will be used to combat the problem. “It is crucial that we continue to foster an attitude amongst all our citizens that littering and fly tipping are unacceptable and that we create an awareness of the damaging effects these actions have on our environment, on society generally and particularly on our economy,” the Minister added. “I would urge everyone to use the helpline to stamp out the blight of fly-tipping.”
The 2011 National Litter Pollution Monitoring System report which was published recently, indicated that littering and illegal dumping levels across the country had improved since 2002 with 76 percent of areas surveyed in 2011, demonstrating a high level of cleanliness.