Gum litter fight yields results

Gum Litter Taskforce launches 2016 campaign in Longford and urges people to continue to 'Bin It!'

Gum litter fight yields results

Longford and towns around the country are winning the fight against gum litter.

That was the positive message being emphasised by Longford County Council Cathaoirleach, Cllr Gerry Warnock and Environmental Awareness Officer, Gary Brady, at the launch of the 2016 Gum Litter Taskforce's (GLT) gum litter education campaign in Market Square, Longford town on Friday morning of last week.

Cllr Warnock outlined, “It is wonderful to see everyone in the community coming together to get behind this campaign. The GLT campaign brings together the community and local authorities with a common goal to fight gum litter.”

The campaign has resulted in considerable success to date, with the National Litter Pollution Monitoring System results showing an overall decrease in people dropping gum from 26% when the campaign started in 2007, to 11% in the latest results.

The results of the attitudinal research, carried out by Millward Brown on behalf of the GLT, during the 2015 campaign saw the highest numbers reporting they never drop gum.

Paul Kelly, Chairman of the GLT said:“Our main goal has always been to reduce the amount of gum litter and change people’s behaviour towards littering. The results of the latest research are demonstrable proof the campaign is working.”