DCSIMG

Iceland moves to allay criticism of pricing displays

Customer Bryan O'Brien has expressed critcicism over Iceland's pricing arrangements. Photo: Michelle Ghee. www.gphotos.ie

Customer Bryan O'Brien has expressed critcicism over Iceland's pricing arrangements. Photo: Michelle Ghee. www.gphotos.ie

Frozen food giant Iceland has moved quickly to allay criticism of the pricing displayed in its new Longford store .

Like dozens of other interested shoppers, Bryan O’Brien decided to browse through the Retail Park premises on the day of its grand opening last Thursday.

Half an hour or so later, and with around €30 of shopping in tow, he made his way back to his home in nearby Abbeycartron.

“I was sitting down at home thinking to myself I did well because they (Iceland) had some fine offers on,” he recalled.

“Then I looked at my receipt. A ham that I picked up for €1.50 was actually showing as €2.25 on the receipt.”

Bryan also noticed a similar discrepancy with a carton of orange juice, questions he decided to put to the store’s manager.

Over a week on, Bryan claimed he has still not received any satisfactory explanation from the supermarket chain.

“When I went down the first time I wasn’t allowed to see the manager,” he stated.

“I was told that they (prices) were flashpoints which were brought down from the North.

“I went down the next day too and I wasn’t allowed to see the manager either. ”

He added that he believed the prices should be more clearly displayed in euro .

A spokeswoman for Iceland said: “We would like to apologise for any confusion caused.

“We are in the process of changing all of our packaging and are working to deliver this into our stores as quickly as possible.

“In the meantime we have gone to great efforts to ensure that there is clarity across the store and use point of sale material such as tickets to make it clear what the cost of each product is in euros.”

Overall, the long awaited store has proved to be a hit with local shoppers who have been flocking through its doors since its officially opening.

 

Comments

 
 

Back to the top of the page