Cadbury’s Ireland is searching for a new Milk Tray Man and the chocolate manufacturer thinks he could be from Longford.
The original 1980s advertising icon returned to Irish TV screens this week to launch the nationwide search for a modern-day hero to take on the role and to kick-off the campaign Cadbury Ireland asked over 500 Irish ladies for their thoughts.
Jamie Dornan topped the pole with 24 per cent of the vote, just ahead of fellow actor Colin Farrell (23%), as the first in line to take up the role. Rugby star Rob Kearney was third with 20 per cent of the vote.
Made famous for his daring escapades to deliver a box of delicious chocolates to the lady he loves, the Milk Tray Man’s exploits made a good impression on Irish women with 53 per cent believing he represents mystery and intrigue, and a further 25 per cent feeling that he symbolises big romantic gestures.
The return of this iconic hero is part of a modern day makeover for this much-loved box of chocolates celebrating its 100th birthday this year. The application process will remain open until November 30, with the new Milk Tray Man being announced early next year. To apply, visit www.newmilktrayman.com.