Ballymahon Mart has gone live and is one of the first in the county to embrace technological advances that will reach out directly to its target audience.
The live streaming of marts has been in and out of the news for the past couple of years, however over the past few weeks it seems that it is now here to stay as a second mart - Mayo-Sligo Mart - also placed itself at the core of the initiative.
The system allows farmers to bid online for cattle. In some cases registration is required, however it is possible to view proceedings at Ballymahon Mart without registration.
Meanwhile in Ballymahon Mart after three weeks of trials, the livestreaming has been very successful and with no registration system required, a single click is all it takes to view the mart live.
The service provider is Farmersforum.ie who says its focus is on using the interent to improve delivery of farming information.
â€œThere is no charge or sign up fee required for farmers to access the Ballymahon Mart live stream,â€ added a spokesperson. â€œFarmersforum.ie have for the past three years been delivering the most comprehensive range of Irish Mart Reports in one single place and provides this service free of charge to the farming community.â€
There has been ongoing debate in the farming community about buying cattle online with concerns expressed about marts being bypassed and cattle selling on deals sites.
â€œSuch technology improvements will be welcomed by part time farmers not having time to get to the mart,â€ the spokesperson continued. â€œThere has been a high level of positive feedback from the farming community about being able to go online and see the latest cattle prices at their local mart and this is seen as a big help for them in planning the best weight to sell at and the likely value they will receive if they sell soon.â€
Speaking to the Leader, Ballymahon Mart Manager, Lilly Trot said the move is positive.
â€œWe are delighted here in Ballymahon to be one of the first in the country to become involved in live streaming,â€ she added. â€œFarmersforum.ie approached us about this initially and we said we would certainly come on board. I think it will be very successful and I want to thank everyone for all their support and help to date.â€