€10k worth of online resources available to local firms

Longford companies are being invited to apply for a website development fund offering €10,000 worth of support to ten companies nationwide.

Longford companies are being invited to apply for a website development fund offering €10,000 worth of support to ten companies nationwide.

The IE Domain Registry (IEDR), the managed registry for Ireland’s official Internet address .ie, has announced it will extend its €100,000 e-commerce website development fund, called OPTIMISE, for the second year running.

Launched by the Minister for Jobs, Enterprise and Innovation, Richard Bruton, T.D., the OPTIMISE Fund was established in 2011 to mark the tenth anniversary of IEDR and raise awareness of the extent to which small businesses in Ireland remain slow to harness the revenue potential of the Internet.

Open to owners of Irish SMEs and micro-businesses with a .ie website, the OPTIMISE Fund will provide ten recipients with €10,000 worth of consultation, training and e-commerce development support services to begin the process of “optimising” their existing online presence.

Mr Bruton said advances made through online practices meant many companies were now looking at exploring new ways of doing business.

“A key part of the Government’s strategy for jobs and growth is to encourage businesses to adopt innovative business practices to help them survive and grow in these difficult times.

“Developing an online presence and getting involved in e-commerce are crucial ways in which small businesses can adapt and find new markets, but to date in Ireland we have not made the progress on this that we might have,” he said.