New campaign hopes to bring passengers to Knock

A new campaign launched to encourage overseas holidaymakers to visit the West and North West of Ireland is under way.

A new campaign launched to encourage overseas holidaymakers to visit the West and North West of Ireland is under way.

Last month, Minister of State for Tourism and Sport Michael Ring announced funding of €1 million for a new overseas joint tourism marketing campaign from a range of funding sources to boost tourism to the Western Region from Great Britain, Germany, France and Italy.

Funding of €1 million has been allocated through Fáilte Ireland, five local authorities (Donegal, Sligo, Leitrim, Mayo and Roscommon), Tourism Ireland, the Western Development Commission and Ireland West Airport Knock towards the Western Region Tourism Marketing Programme.

It is hoped the campaign will encourage tourists from Ireland West Airport Knock’s new routes to visit the region, and possibly Longford, bringing a valuable economic boost to the county.

Speaking at the launch, Minister Ring hoped “we can look forward to an influx of visitors to the area. This funding is testament to the Government’s commitment towards tourism in the West and North West – aiming to increase the number of tourists coming to the region and boosting both jobs and revenue in the local economy.

“Through this campaign, we aim to heighten awareness of the region as a holiday destination in particular in our key overseas markets such as Great Britain and mainland Europe. With the added bonus of new flight routes secured for Ireland West Airport Knock, the West of Ireland is now truly set to sell itself as a must-see destination for overseas holidaymakers.”

Ireland West Airport Knock’s new routes have just commenced with Ryanair operating four routes (Frankfurt – Hahn, Paris – Beauvais, Milan – Bergamo & Barcelona – Girona). These new routes started in March and operate three times each week (Barcelona two times per week).

In addition, Lufthansa will launch a new weekly Dusseldorf service on May 12th which will run throughout the high season.